CARE2, Largest Online Community for Causes, Redwood Shores, CA

• Guided product and marketing strategy leading to a 230% increase in visitors
• Increased brand awareness and customer acquisition by pioneering an affiliate program
• Directly supervised design, product management, and site analytics
• Represented marketing perspective in annual planning, advisory board meetings, and quarterly business reviews as a member of executive decision-making team

 Director of Product Management (2007-2009)

• Founded product management team and established processes which improved the product team’s accountability and quality level

• Drove creation and approval of product roadmaps, schedules, & resource plans
• Shifted stakeholders to customer focused design using market research and site analytics

EVOLUTION BUREAU (EVB), Boutique Digital Ad Agency, San Francisco, CA

Senior Producer (2006-2007)

• Led cross-functional teams through the entire project lifecycle for the agency’s two largest accounts (Leapfrog & Alberto Culver), generating up to $2.2 million in revenue annually
• Produced a variety of campaigns including viral marketing, email blasts, rich media banners, e-commerce site development, print, TV spots, and experiential brand sites
• Navigated competing priorities throughout the management of up to 14 concurrent projects
• Received “Site of the Day” award from Macromedia for FlyPentop.com

LEAPFROG, Educational Electronic Toys, Emeryville, CA

Producer (2001-2006)

• Coordinated product development and drove the vision for eight published software titles
• Routinely assigned to next gen tech teams; launched 4 new gaming platforms
• Supervised up to 5 direct reports and cross-functional teams of 30+ people
• Communicated project goals and specifications to a diverse team including third party developers, artists, audio leads, quality assurance testers, and programmers
• Ran hundreds of usability tests and focus groups and applied learnings to product designs
• Received numerous industry awards including “Most Innovative,” “Best Educational,” and “Best Toy of the Year” from T.O.T.Y.
  
  

User Experience Designer, Business Trends Software, PRAJA (now TIBCO) (2000 - 2001)                 

Senior Designer, Educational Websites, CALIFORNIA SPACE INSTITUTE (1999 - 2000)                  

EDUCATION        

Haas School of Business, UC Berkeley
Master of Business Administration, 2011

• Emphasis in General Management and Entrepreneurship
• Intructor via Centro Community Partners, Marketing Research for Entrepreneurs
• Finalist, 2010 UC Berkeley Business Plan Competition
  
  

University of California at San Diego
Bachelor of Arts, Computer Art, 2000

• Provost’s Honors, 3.8 GPA in major
  
  

SKILLS

• Product and Marketing Strategy
• Cross-Functional Team Leadership
• Cutting Edge Technology Development
• Online Marketing & Web 2.0
• Product Requirements Definition
• Budget, Schedule, & Resource Management
• User Experience Design
• Creative & Technical Copywriting
• Negotiating Multiple Moving Parts
• Kid, Tween, and Female Audiences
  
  

 ADDITIONAL

Intructor via Centro Community Partners, Marketing Research for Entrepreneurs

AWARDS

• Site of the Day, Macromedia – FlyPentop.com
• Most Innovative, Best Educational, and Best Toy of the Year, T.O.T.Y. – FLY Pentop Computer
• Best Educational Toy of the Year, T.O.T.Y. – QuantumPad
• Most Innovative and Best Educational Toy of the Year, T.O.T.Y. – Leapster
• Oppenheim Toy Portfolio Platinum Award – FLY Pentop Computer
• Oppenheim Gold Seal Approval – QuantumPad
• Award of Excellence, Technology & Learning magazine – FLY Through Math
• Best Pick, Computing with Kids magazine – My Own Learning Leap
• Game Audio Network Guild Award – Spongebob Squarepants Saves the Day
• 5 Stars Amazon  – Dora the Explorer Wildlife Rescue
• Creativity Pick, Ad Week magazine – livederby2007.com

HONORS

• Finalist, 2^nd place “Products & Services” track winner, 2010 UC Berkeley Business Plan Competition
• Provost’s Honors, University of California at San Diego
• “Amazing Alumni” speaker at Fountain Valley School’s 75^th year Anniversary
• “Make a Difference” achievement award, CARE2
• “Shining Star” achievement award, PRAJA
• Cum Laude & Froelicher academic achievement societies

PUBLISHED SOFTWARE

• Spongebob Squarepants Saves the Day
• Dora the Explorer Animal Rescue
• New Baby My New Friend
• Get Ready for Potty Time
• FLY Memorizer
• Quantum Pad included Book
• Quantum Pad World Geography
• FLY Through Math: Multiplication and Division

• Microsoft
• LeapFrog
• Alberto Culver (VO5, TRESemmé)
• Gateway
• Zurich Financial Services
• Care2
• Praja (Now TIBCO)
• University of Michigan Business School
• General Motors

RECOMMENDATIONS

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